Market Snapshot

Market Overview

Market Overview

Rising number of road accidents have resulted in increased regulations by federal authorities in regard to the safety of both, the passengers and the pedestrians. These guidelines have led to a rise in the demand for the driver assistance feature in the automotive industry. In addition to this, constantly changing consumer preferences towards better driving experience and driver assist applications has resulted in the increase in market penetration of ADAS along with telematics and connected vehicle systems, in the automotive industry. A visible surge can be witnessed in the number of vehicles with automated features such as adaptive cruise control, parking assistance, lane departure warning, traffic jam assist, automated emergency braking, and blind spot detection. These automated features when combined with telematics and connected car features will lead to the development of fully autonomous or human independent vehicles.

The need for safety, rising demand for luxury cars as a result of the increasing disposable income of the middle-income population of the developing countries, and stringent government regulations have influenced the autonomous vehicle market to substantially enhance its sales, which has subsequently propelled the growth of its components

Profound application of cameras, radars, ultrasonic sensors, LiDARs and automotive ECUs in autonomous vehicles has resulted in the high dependency of ADAS and autonomous driving components market on the trends associated with the autonomous vehicles market. Cameras and ultrasonic sensors are widely being used for ADAS features which require limited range, owing to their cost effectiveness and high operational advantages. Radars on the other hand are expensive and have large detection range, therefore, find their applications in Autonomous Emergency Braking System (AEBS) and traffic jam assist system

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Porter 5

Market Segmentation

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Table of Contents

Table of Contents

1. Research Methodology and Scope

2. Executive Summary

3. Impact of COVID-19 on Advance Driver Assistance Systems (ADAS)

4. Market Dynamics

        4.1 Drivers

        4.2 Restraints

        4.3 Supply Chain Analysis

5. Competitive Landscape

        5.1 Key Strategies Adopted by Major Companies

        5.2 Company Share Analysis

6. Advance Driver Assistance Systems (ADAS) Market Segmentation by Component

        6.1 Parking Assistance

        6.2 Drowsiness Monitoring System

        6.3 Blindspot Detection System

        6.4 Autonomous Emergency Braking System

        6.5 Adaptive Front Lighting System

        6.6 Adaptive Cruise Control System

        6.7 Lane Departure Warning

        6.8 Head-up display

        6.9 E-Call Telematics

        6.10 Night Vision System

        6.11 Others

7. Advance Driver Assistance Systems (ADAS) Market by Geography

        7.1 North America

                 7.1.1 United States

                 7.1.2 Canada

                 7.1.3 Mexico

        7.2 Europe

                 7.2.1 United Kingdom

                 7.2.2 France

                 7.2.3 Italy

                 7.2.4 Germany

                 7.2.5 Rest of Europe

        7.3 Asia-Pacific

                 7.3.1 Singapore

                 7.3.2 India

                 7.3.3 Japan

                 7.3.4 Australia

                 7.3.5 Rest of Asia-Pacific

        7.4 South America

                 7.4.1 Brazil

                 8.4.2 Rest of South America

        7.5 Middle East and Africa

8. Advance Driver Assistance Systems (ADAS) Company Profiles

        8.1 Denso Corporation

        8.2 Continental Ag

        8.3 Magna International Inc.

        8.4 Gentex Corporation

        8.5 Aisin Seiki Co., Ltd

        8.6 Mobileye

        8.7 Robert Bosch Gmbh

        8.8 Delphi Automotive Plc

        8.9 Texas Instruments Incorporated

        8.10 Autoliv Ab

9. Appendix

Research Methodology

Segmentation by Product

The automotive industry is witnessing a rise in the demand of surrounding mapping sensors, due to the rise in road safety concern and rise in driver assist systems. Market for automotive radar was estimated to hold maximum value share in the year 2020 (36.4%), due to the high usage of radars in parking assist, adaptive cruise control and blind spot detection system, in both passenger cars and commercial vehicles.

Owing to the critical nature of autonomous systems and need of development of effective sensors, automotive industry witnessed the introduction of LiDARs. LiDARs offer a greater range, wide field of view and improved accuracy to spot the obstacles when compared to other object sensing components such as camera, radars, and ultrasonic sensors. LiDARs face operational limitations while detecting road signs, and while differentiating between obstacles. Owing to this fact, LiDARs are used in sensor fusion based systems i.e. combination of LiDARs, cameras and ultrasonic sensors, among others, is used for the precise operations of human independent vehicles

Segmentation by Geography

Europe dominated the global ADAS market with a share of 40.1% in the year 2020. This is majorly due to the present demand of highly automated vehicles in Europe and growing focus towards road safety. In 2010, European New Car Assessment Programme (Euro NCAP), the safety certification body, launched a program called 'Euro NCAP Advanced' in order to increase the adoption of advanced safety techniques. Furthermore, Euro NCAP announced that cars integrated with ADAS systems will be awarded their top 5-star safety rating. Hence, these factors are leading to the increase in demand of components required for the automated vehicles in Europe.

During the forecast period, the market value in North America is expected to grow at the fastest rate in comparison to other regions. Factors such as initiatives made by the federal bodies to increase road safety standards, high demand for automated cars, and increased manufacturing activities in the U.S. and Canada are expected to propel the growth of the autonomous vehicle market in the region. Thus, this increase in autonomous vehicle will bolster the ADAS components market in North America.

Porter Five Forces Analysis

Major Players

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