Market Snapshot

The plant-based dairy market in Thailand is experiencing significant growth as consumers become more health-conscious and environmentally aware. The market includes a range of products such as milk, cheese, yogurt, and ice cream made from plant-based ingredients such as soy, almond, and coconut. The demand for plant-based dairy products is driven by factors such as lactose intolerance, allergies, and ethical concerns about animal welfare. Major players in the market include local brands such as Nutty Bruce and international brands such as Alpro and Oatly. The market is expected to continue to grow as more consumers adopt a plant-based lifestyle and seek out healthier and more sustainable alternatives to traditional dairy products.

The dairy industry in the Thailand is undergoing a great transformation, influenced by many factors. Economic instability and ongoing geopolitical tensions are challenging the traditional dairy sector. These challenges have created a unique opportunity for the growth of plant-based dairy alternatives in Thailand. This dynamic shift in consumer preferences reflects a changing landscape.

Plant-based options in the Thailand are increasingly favoured by sustainability-conscious consumers, presenting a notable shift in consumer preferences. While traditional cow's milk prices have risen, plant-based alternatives are gaining ground, with notable growth in sectors like plant-based yoghurt and cheese. The sustainability trend and convenience-driven purchases are driving the growth of plant-based dairy in the Thailand, despite the slight price difference compared to traditional dairy products. The competitive landscape is evolving as major brands enter the plant-based dairy market, responding to changing consumer lifestyles and preferences.

Market Overview

Plant-based dairy alternatives are making a sustainable mark on the Thailand market, riding a wave of consumer interest in environmentally friendly products. Despite economic uncertainties and geopolitical tensions, the dairy industry is experiencing a change in consumer preferences. Premium consumers are turning to oat, soy, and almond milk as sustainable alternatives to traditional cow's milk. Plant-based milk prices have seen substantial growth, although at a slightly slower rate compared to traditional cow's milk.

Plant-based yoghurt and cheese in Thailand are flourishing, registering impressive retail volume growth rates. In contrast, soy drinks are facing dwindling demand as consumers explore diverse plant-based options. Although the price gap between traditional and plant-based dairy is shrinking, plant-based options still carry a slightly higher price tag. This, coupled with reduced disposable incomes among consumers, has tempered the resurgence of plant-based choices. However, the sustainability trend continues to drive interest and growth, despite the economic challenges facing the Thailand.

Segmentation by Retail Channel

The retail landscape in the Thailand's dairy and plant-based alternatives market is experiencing a surge in competitive marketing campaigns. Price sensitivity and innovative product formulations are pushing major brands to venture into the plant-based dairy market, expanding the range of options available to consumers. The convenience of e-commerce is driving sales of plant-based dairy, with online availability improving, and convenience stores are also benefiting from the demand for convenient plant-based products. Single-serve yoghurt products are emerging as meal substitutes, aligning with changing consumer patterns. In this ever-evolving landscape, the plant-based dairy market in the Thailand offers growth potential, as consumers increasingly seek sustainable and environmentally conscious alternatives to traditional dairy products.

Competitive Landscape

The plant-based dairy market in Thailand is becoming increasingly competitive as more companies enter the market. With the rise in demand for plant-based alternatives to traditional dairy products, companies are vying for a share of the market by offering a variety of products such as plant-based milk, cheese, and yogurt. Local companies such as Minor Food Group and Betagen are competing with international brands like Alpro and Oatly. The competition is driving innovation and product development, with companies focusing on improving taste and texture to appeal to a wider audience. As the market continues to grow, the competition is expected to intensify, leading to more options for consumers.

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Table of Contents

1. Research Methodology and Scope

2. Key Findings and Market Overview

3. Market Drivers and Trends in the Plant Based Dairy Market

4. Key Opportunities in the Plant Based Dairy Market

5. Market Segmentation by Product

        5.1 Plant Based Milk

              5.1.1 Almond

              5.1.2 Blends

              5.1.3 Coconut

              5.1.4 Oat

              5.1.5 Rice

              5.1.6 Other Plant Based Milk

        5.2 Plant Based Yoghurt

        5.3 Plant Based Cheese

6. Market Segmentation by Distribution Channel

        6.1 Grocery Stores

        6.2 Supermarkets

        6.3 Hypermarkets

        6.4 Online

7. Market share of companies in Plant Based Dairy Market

8. Company Profiles

9. Appendix

Major Players

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