Market Snapshot

Market Overview

Market Overview

High adoption of hybrid and genetically modified seeds, growing demand for seed treatment, supportive regulatory structure, brand differentiation are the key factors driving the seed colorant market. Hybrid and GM are high-value seeds. These seeds undergo various biological and chemical treatments that prevent losses. Colours are added to seeds for branding, identification, uniformity, and beatification. Hence, the use of seed colorants, dyes, and pigments is expected to increase in line with the adoption of hybrid and GM seeds.

The adoption of GM and hybrid varieties increases the usage of inputs on seeds. The seeds are treated to enhance the yield; however, the cost of the seed will increase alongside. The cost factor will, in turn, result in reduced profitability. The cost of the colorant is very high, as it comes with huge R&D and manufacturing costs. Companies’ demand for unique colours for their brand is adding to these costs. Increase in prices of raw materials prices is the major reason restraining the growth of the colorants market.

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Porter 5

Market Segmentation

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Table of Contents

Table of Contents

1. Research Methodology and Scope

2. Executive Summary

3. Impact of COVID-19 on the Market

4. Market Dynamics

        4.1 Drivers

        4.2 Restraints

5. Competitive Landscape

        5.1 Key Strategies Adopted by Major Companies

        5.2 Company Share Analysis

6. Market Segmentation

        6.1 Segmentation by Time of Application

                 6.1.1 Pre-harvest

                 6.1.2 Pre and Post-harvest

        6.2 Segmentation by Formulation

                 6.2.1 Powder

                 6.2.2 Liquid

        6.3 Segmentation by Crop Type

                 6.3.1 Grains and Cereals

                 6.3.2 Oil Seeds

                 6.3.3 Fruits and Vegetables

                 6.3.4 Turf and Ornamentals

7. Market Segmentation by Region

        7.1 North America

                 7.1.1 United States

                 7.1.2 Canada

                 7.1.3 Mexico

        7.2 Europe

                 7.2.1 United Kingdom

                 7.2.2 Spain

                 7.2.3 Italy

                 7.2.4 Germany

                 7.2.5 France

                 7.2.6 Rest of Europe

        7.3 Asia-Pacific

                 7.3.1 China

                 7.3.2 India

                 7.3.3 Japan

                 7.3.4 South Korea

                 7.3.5 Rest of Asia-Pacific

        7.4 South America

                 7.4.1 Brazil

                 7.4.2 Rest of South America

        7.5 Middle East and Africa

8. Company Profiles

        8.1 Akash Chemicals

        8.2 Precision Laboratories

        8.3 Centro Group

        8.4 Bayer Cropscience

        8.5 Chromatech Incorporated

        8.6 Sensient Technologies

        8.7 BASF

        8.8 Lanxess

        8.9 Clariant

        8.10 Germains Seeds Technology

9. Appendix

Research Methodology

Segmentation by Type

Seed colorants can be broadly segmented based on formulation into powders and liquids. Due to the ease of application and greater time of retention, the liquid formulations for seed colorants occupy the largest market share of 97% in 2019. The numerous advantages associated with the use of liquid colorants, such as ensuring every seed is adequately coated, proper distribution of colour along with being a cost effective solution, are certain factors driving the market for liquid colorants.

Powdered colorants are being used to achieve optimal coverage and excellent flowability of treated seeds. However, powdered seed colorants are not extensively used to colour the treated seed. North America dominates the market for powdered seed colorants. South America is the second fastest growing market in the powdered segment and is estimated to grow at a CAGR of 13.94% over 2020-2026

Segmentation by Geography

North America and Europe are the top consumers of seed colorants, with these two regions accounting for 67% of the market share, in which North America alone accounts for 40% of the share in 2020. By region, the Asia-Pacific market is the fastest growing, globally, with a CAGR of 17.82% during 2020-2026. In North America, the United States has the largest market with a share of 77%, followed by Canada with 19% and Mexico with 3% in 2020. Canada is the fastest growing region in North America with a CAGR of 17.61% during 2020-2026.

Spain, France and Germany are few of the major countries contributing to the Europe market share. The mandatory regulations of coloring all seeds that are treated with chemicals is the factor responsible for the major market share of the European market. Spain is the largest market, occupying 20% of the European seed colorants market. Spain is considered to be the slowest growing market for seed colorants owing to market saturation and the slow growth of genetically modified seeds market

Porters Five Forces Analysis

Major Players

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